diff --git a/README.md b/README.md
index ae5d45c..9555186 100644
--- a/README.md
+++ b/README.md
@@ -58,7 +58,7 @@ are for installed copies to update themselves, and you do not need them.
 
 ### Windows 10 and 11
 
-- **The Microsoft Store**: [RSSQuick in the Microsoft Store](https://apps.microsoft.com/detail/9NFGQ354JDG5).
+- **The Microsoft Store**: [RSSQuick in the Microsoft Store](https://apps.microsoft.com/detail/9nfgq354jdg5?hl=en-US&gl=US).
   The simplest choice: no download warnings, and Windows keeps it up to date. It is the same app
   as the installer, listed in the Store as RSSQuick, but installed separately: it never checks
   GitHub for updates.
diff --git a/docs/STORE-PLAN.md b/docs/STORE-PLAN.md
index 37027c4..eb540be 100644
--- a/docs/STORE-PLAN.md
+++ b/docs/STORE-PLAN.md
@@ -2,7 +2,7 @@
 
 **Date:** 2026-09-30
 **Status:** live. 1.4.0 passed certification and was published on 2026-10-02:
-https://apps.microsoft.com/detail/9NFGQ354JDG5. It is the same 1.4.0 released on GitHub and
+https://apps.microsoft.com/detail/9nfgq354jdg5?hl=en-US&gl=US. It is the same 1.4.0 released on GitHub and
 TestFlight on 2026-10-01, packaged from the `v1.4.0` tag. From the next version on, a `v*` tag's
 release workflow builds the Store bundle too; uploading it to a new submission is by hand.
 The Partner Center product is **RSSQuick**, an MSIX or PWA app, Store ID **9NFGQ354JDG5**, and its