diff --git a/app/scripts/mcp-server.ts b/app/scripts/mcp-server.ts
index f1459e59..811b75b9 100644
--- a/app/scripts/mcp-server.ts
+++ b/app/scripts/mcp-server.ts
@@ -135,7 +135,7 @@ const GetPromoDraftsSchema = z.object({
 
 const server = new Server(
   {
-    name: "allthingsweb-scripts",
+    name: "allthings-scripts",
     version: "1.0.0",
   },
   {
diff --git a/app/src/app/mcp/route.ts b/app/src/app/mcp/route.ts
index d6f9583e..4d9b678b 100644
--- a/app/src/app/mcp/route.ts
+++ b/app/src/app/mcp/route.ts
@@ -23,7 +23,7 @@ const handler = createMcpHandler(
     }),
   {
     serverInfo: {
-      name: "all-things-web",
+      name: "allthings",
       version: packageJson.version,
     },
   },
diff --git a/app/src/lib/mcp/tools.ts b/app/src/lib/mcp/tools.ts
index 13dd7a3d..a75016fa 100644
--- a/app/src/lib/mcp/tools.ts
+++ b/app/src/lib/mcp/tools.ts
@@ -53,7 +53,7 @@ async function withDataSource(
       content: [
         {
           type: "text",
-          text: `All Things Web ${subject} are temporarily unavailable. Please retry in a minute.`,
+          text: `all things ${subject} are temporarily unavailable. Please retry in a minute.`,
         },
       ],
     };
@@ -73,7 +73,7 @@ export function registerAtwTools(
     {
       title: "List events",
       description:
-        "List All Things Web events in San Francisco. Upcoming (including live) events come soonest first; past events come most recent first. Registration always happens at each event's rsvpUrl.",
+        "List all things events in San Francisco. Upcoming (including live) events come soonest first; past events come most recent first. Registration always happens at each event's rsvpUrl.",
       inputSchema: z.object({
         when: z
           .enum(["upcoming", "past", "all"])
@@ -110,7 +110,7 @@ export function registerAtwTools(
     {
       title: "Get event",
       description:
-        "Get one All Things Web event by slug: schedule, venue, talks with speakers, hosting companies and where to register.",
+        "Get one all things event by slug: schedule, venue, talks with speakers, hosting companies and where to register.",
       inputSchema: z.object({
         slug: z.string().min(1).describe("Event slug from list_events."),
       }),
@@ -141,7 +141,7 @@ export function registerAtwTools(
     {
       title: "List speakers",
       description:
-        "List people who have spoken at past All Things Web events, with their talks. Optionally filter by a case-insensitive name, title or talk search.",
+        "List people who have spoken at past all things events, with their talks. Optionally filter by a case-insensitive name, title or talk search.",
       inputSchema: z.object({
         query: z.string().trim().min(1).optional(),
         limit: z.number().int().min(1).max(200).default(50),
@@ -177,9 +177,9 @@ export function registerAtwTools(
   server.registerTool(
     "get_community",
     {
-      title: "About All Things Web",
+      title: "About all things",
       description:
-        "What All Things Web is: mission, history, how hosting works, and links to events, Discord and the code of conduct.",
+        "What all things is: mission, history, how hosting works, and links to events, Discord and the code of conduct.",
       inputSchema: z.object({}),
       outputSchema: communitySchema,
       annotations: readOnly,
diff --git a/cli/tests/client.test.ts b/cli/tests/client.test.ts
index cbebdb69..33d0da72 100644
--- a/cli/tests/client.test.ts
+++ b/cli/tests/client.test.ts
@@ -87,7 +87,7 @@ describe("MCP client", () => {
         content: [
           {
             type: "text",
-            text: "All Things Web events are temporarily unavailable.",
+            text: "all things events are temporarily unavailable.",
           },
         ],
       },
diff --git a/web/src/mcp/server.ts b/web/src/mcp/server.ts
index de3383d9..2b4d82e9 100644
--- a/web/src/mcp/server.ts
+++ b/web/src/mcp/server.ts
@@ -18,7 +18,7 @@ export function mcpHandler(
   const handler = createMcpHandler(
     () => {
       const server = new McpServer({
-        name: "all-things-web",
+        name: "allthings",
         version: packageJson.version,
       });
       registerTools(server, run);
diff --git a/web/src/mcp/tools.ts b/web/src/mcp/tools.ts
index 724f9cd7..e2499ce3 100644
--- a/web/src/mcp/tools.ts
+++ b/web/src/mcp/tools.ts
@@ -99,7 +99,7 @@ const withDataSource =
         Effect.logError(`MCP tool ${tool} failed`, cause).pipe(
           Effect.as(
             fail(
-              `All Things Web ${subject} are temporarily unavailable. Please retry in a minute.`,
+              `all things ${subject} are temporarily unavailable. Please retry in a minute.`,
             ),
           ),
         ),
@@ -163,7 +163,7 @@ export function registerTools(server: McpServer, run: RunTool): void {
     {
       title: "List events",
       description:
-        "List All Things Web events in San Francisco. Upcoming (including live) events come soonest first; past events come most recent first. Registration always happens at each event's rsvpUrl.",
+        "List all things events in San Francisco. Upcoming (including live) events come soonest first; past events come most recent first. Registration always happens at each event's rsvpUrl.",
       inputSchema: z.object({
         when: z
           .enum(["upcoming", "past", "all"])
@@ -184,7 +184,7 @@ export function registerTools(server: McpServer, run: RunTool): void {
     {
       title: "Get event",
       description:
-        "Get one All Things Web event by slug: schedule, venue, talks with speakers, hosting companies and where to register.",
+        "Get one all things event by slug: schedule, venue, talks with speakers, hosting companies and where to register.",
       inputSchema: z.object({
         slug: z.string().min(1).describe("Event slug from list_events."),
       }),
@@ -199,7 +199,7 @@ export function registerTools(server: McpServer, run: RunTool): void {
     {
       title: "List speakers",
       description:
-        "List people who have spoken at past All Things Web events, with their talks. Optionally filter by a case-insensitive name, title or talk search.",
+        "List people who have spoken at past all things events, with their talks. Optionally filter by a case-insensitive name, title or talk search.",
       inputSchema: z.object({
         query: z.string().trim().min(1).optional(),
         limit: z.number().int().min(1).max(200).default(50),
@@ -215,9 +215,9 @@ export function registerTools(server: McpServer, run: RunTool): void {
   server.registerTool(
     "get_community",
     {
-      title: "About All Things Web",
+      title: "About all things",
       description:
-        "What All Things Web is: mission, history, how hosting works, and links to events, Discord and the code of conduct.",
+        "What all things is: mission, history, how hosting works, and links to events, Discord and the code of conduct.",
       inputSchema: z.object({}),
       outputSchema: outputSchema(Schema.Struct(Contract.Community.fields)),
       annotations: readOnly,
diff --git a/web/tests/support/app.ts b/web/tests/support/app.ts
index 477fa065..7ba3b0d8 100644
--- a/web/tests/support/app.ts
+++ b/web/tests/support/app.ts
@@ -86,7 +86,7 @@ export async function loadApp(
           throw error;
         },
       }),
-    { serverInfo: { name: "all-things-web", version } },
+    { serverInfo: { name: "allthings", version } },
   );
 
   const eventPath = /^\/api\/v1\/events\/([^/]+)$/;
diff --git a/web/tests/worker.test.ts b/web/tests/worker.test.ts
index 7b8e9da9..ab7d0e68 100644
--- a/web/tests/worker.test.ts
+++ b/web/tests/worker.test.ts
@@ -302,6 +302,11 @@ describe("MCP", () => {
       },
     });
     expect(actual).toEqual(expected);
+    // The server introduces itself by the new name.
+    expect(
+      (rpcMessage(actual.body) as { result: { serverInfo: { name: string } } })
+        .result.serverInfo.name,
+    ).toBe("allthings");
   });
 
   it("lists the same tools, with the same input and output schemas", async ({
@@ -327,6 +332,10 @@ describe("MCP", () => {
     // Names, titles, descriptions, annotations and input schemas, exactly.
     const withoutOutput = ({ outputSchema: _, ...tool }: Tool) => tool;
     expect(served.map(withoutOutput)).toEqual(today.map(withoutOutput));
+    // They name the community as all things, never by its old name.
+    expect(JSON.stringify(served.map(withoutOutput))).not.toMatch(
+      /all things web/i,
+    );
     // Output schemas come from core's Effect contract: the same JSON Schema,
     // as core's contract test defines sameness.
     expect(
@@ -444,7 +453,7 @@ describe("MCP", () => {
             content: [
               {
                 type: "text",
-                text: `All Things Web ${subject} are temporarily unavailable. Please retry in a minute.`,
+                text: `all things ${subject} are temporarily unavailable. Please retry in a minute.`,
               },
             ],
           },