diff --git a/.github/workflows/continuous-releases.yml b/.github/workflows/continuous-releases.yml
new file mode 100644
index 0000000..fe23a15
--- /dev/null
+++ b/.github/workflows/continuous-releases.yml
@@ -0,0 +1,46 @@
+# Every commit pushed to a branch of this repo gets an installable preview of
+# the package, without publishing anything to npm:
+#
+#     npm i https://pkg.pr.new/datocms/react-datocms@<commit-sha>
+#
+# The point is to cross a repo boundary while developing. A change here can be
+# tried inside a site or a demo that lives in another repository from a real
+# tarball, instead of `npm link` or pinning a git branch by hand and
+# remembering to unpin it later. It also means a fix can be handed to whoever
+# reported it before we cut a release.
+#
+# Pull requests opened from forks are deliberately not published: this runs on
+# pushes to branches of *this* repo, which only people with write access can
+# make, so an unreviewed fork cannot mint a URL under our namespace. If we ever
+# want fork previews too, pkg.pr.new documents an "approved pull requests only"
+# recipe that gates them behind a maintainer's review.
+name: Continuous releases
+
+on:
+  push:
+    # Every branch. Defining `branches` on its own also means tag pushes don't
+    # trigger this, which is what we want: a tag points at a commit that was
+    # already published when it landed on its branch.
+    branches: ["**"]
+
+permissions: {}
+
+jobs:
+  publish:
+    runs-on: ubuntu-latest
+
+    steps:
+      - uses: actions/checkout@v4
+      - name: Use Node.js
+        uses: actions/setup-node@v4
+        with:
+          # Pinned, and deliberately not the matrix `node.js.yml` runs: this
+          # job only has to build a tarball, not prove which Node versions the
+          # package supports.
+          node-version: 22
+          cache: "npm"
+      - run: npm ci
+      - run: npm run build
+      # No path argument: this is a single-package repo, so pkg-pr-new packs
+      # the working directory.
+      - run: npm exec -- pkg-pr-new publish --commentWithSha
diff --git a/README.md b/README.md
index 000fa23..81998a0 100644
--- a/README.md
+++ b/README.md
@@ -52,6 +52,23 @@ npm run start
 
 ---
 
+# Trying a change before it's released
+
+Every push to a branch here publishes a preview of the package, which you can
+install anywhere — no npm release, no `npm link`:
+
+```
+npm i https://pkg.pr.new/datocms/react-datocms@<commit-sha>
+```
+
+The exact URL shows up in the commit's check run on GitHub, and in a comment on
+the pull request once there is one. This is the supported way to try a change
+inside a site that lives in another repository, or to hand a fix to whoever
+reported it before it is released.
+
+Previews are throwaway: they are never published to npm, and the URL stops
+resolving after a while. Never commit one to a `package.json` that ships.
+
 # What is DatoCMS?
 
 <a href="https://www.datocms.com/"><img src="https://www.datocms.com/images/full_logo.svg" height="60" alt="DatoCMS - The Headless CMS for the Modern Web"></a>
diff --git a/package-lock.json b/package-lock.json
index c38b48c..3ce81a9 100644
--- a/package-lock.json
+++ b/package-lock.json
@@ -35,6 +35,7 @@
         "intersection-observer": "^0.12.0",
         "jest-environment-jsdom": "^29.7.0",
         "np": "^10.0.7",
+        "pkg-pr-new": "^0.0.88",
         "raf": "^3.4.1",
         "react": "^17.0.2",
         "react-dom": "^17.0.2",
@@ -8860,6 +8861,16 @@
         "node": ">=8"
       }
     },
+    "node_modules/pkg-pr-new": {
+      "version": "0.0.88",
+      "resolved": "https://registry.npmjs.org/pkg-pr-new/-/pkg-pr-new-0.0.88.tgz",
+      "integrity": "sha512-Xc6PMJ2gher0WZP+rtjefFk26hIb7V1PTLL30bmy1Z2vsRmSvqiss7Ag1XUdyplTGYzIlFNJp4L3vMNmK44N6g==",
+      "dev": true,
+      "license": "MIT",
+      "bin": {
+        "pkg-pr-new": "bin/cli.js"
+      }
+    },
     "node_modules/player.style": {
       "version": "0.3.1",
       "resolved": "https://registry.npmjs.org/player.style/-/player.style-0.3.1.tgz",
diff --git a/package.json b/package.json
index 9c5f436..6fc23a8 100644
--- a/package.json
+++ b/package.json
@@ -117,7 +117,7 @@
   ],
   "repository": {
     "type": "git",
-    "url": "git://github.com/datocms/react-datocms.git"
+    "url": "git+https://github.com/datocms/react-datocms.git"
   },
   "license": "MIT",
   "author": "Stefano Verna <s.verna@datocms.com>",
@@ -143,6 +143,7 @@
     "intersection-observer": "^0.12.0",
     "jest-environment-jsdom": "^29.7.0",
     "np": "^10.0.7",
+    "pkg-pr-new": "^0.0.88",
     "raf": "^3.4.1",
     "react": "^17.0.2",
     "react-dom": "^17.0.2",