diff --git a/OWNERS b/OWNERS
index afaffae..28dfab1 100644
--- a/OWNERS
+++ b/OWNERS
@@ -1,37 +1,8 @@
 approvers:
-- aredenba-rh
-- ciaranRoche
-- crizzo71
-- jsell-rh
-- mbrudnoy
-- Mischulee
-- pnguyen44
-- rafabene
-- rh-amarin
-- Ruclo
-- tirthct
-- vkareh
-- kuudori
-- ma-hill
-- ldornele
-- sherine-k
-- mliptak0
-
+- e2e-owners
+- tech-leads
 reviewers:
-- aredenba-rh
-- ciaranRoche
-- crizzo71
-- jsell-rh
-- mbrudnoy
-- Mischulee
-- pnguyen44
-- rafabene
-- rh-amarin
-- Ruclo
-- tirthct
-- vkareh
-- kuudori
-- ma-hill
-- ldornele
-- sherine-k
-- mliptak0
+- e2e-reviewers
+- e2e-owners
+labels:
+- area/e2e
diff --git a/OWNERS_ALIASES b/OWNERS_ALIASES
new file mode 100644
index 0000000..f13ba7d
--- /dev/null
+++ b/OWNERS_ALIASES
@@ -0,0 +1,25 @@
+aliases:
+  e2e-owners:
+  - kuudori
+  - ma-hill
+  e2e-reviewers:
+  - pnguyen44
+  - tirthct
+  - Mischulee
+  - mliptak0
+  perf-owners:
+  - pnguyen44
+  - kuudori
+  perf-reviewers:
+  - tirthct
+  - ma-hill
+  tech-leads:
+  - ciaranRoche
+  - rafabene
+  - rh-amarin
+  tenancy-owners:
+  - pnguyen44
+  - mliptak0
+  tenancy-reviewers:
+  - kuudori
+  - Mischulee
diff --git a/e2e/auth/OWNERS b/e2e/auth/OWNERS
new file mode 100644
index 0000000..a676536
--- /dev/null
+++ b/e2e/auth/OWNERS
@@ -0,0 +1,7 @@
+approvers:
+- tenancy-owners
+reviewers:
+- tenancy-reviewers
+- tenancy-owners
+labels:
+- area/auth
diff --git a/perf/OWNERS b/perf/OWNERS
new file mode 100644
index 0000000..b25007e
--- /dev/null
+++ b/perf/OWNERS
@@ -0,0 +1,7 @@
+approvers:
+- perf-owners
+reviewers:
+- perf-reviewers
+- perf-owners
+labels:
+- area/performance