diff --git a/.tekton/OWNERS b/.tekton/OWNERS
new file mode 100644
index 0000000..dccb32f
--- /dev/null
+++ b/.tekton/OWNERS
@@ -0,0 +1,7 @@
+approvers:
+- release-owners
+reviewers:
+- release-reviewers
+- release-owners
+labels:
+- area/release
diff --git a/OWNERS b/OWNERS
index afaffae..1635c52 100644
--- a/OWNERS
+++ b/OWNERS
@@ -1,37 +1,8 @@
 approvers:
-- aredenba-rh
-- ciaranRoche
-- crizzo71
-- jsell-rh
-- mbrudnoy
-- Mischulee
-- pnguyen44
-- rafabene
-- rh-amarin
-- Ruclo
-- tirthct
-- vkareh
-- kuudori
-- ma-hill
-- ldornele
-- sherine-k
-- mliptak0
-
+- sentinel-owners
+- tech-leads
 reviewers:
-- aredenba-rh
-- ciaranRoche
-- crizzo71
-- jsell-rh
-- mbrudnoy
-- Mischulee
-- pnguyen44
-- rafabene
-- rh-amarin
-- Ruclo
-- tirthct
-- vkareh
-- kuudori
-- ma-hill
-- ldornele
-- sherine-k
-- mliptak0
+- sentinel-reviewers
+- sentinel-owners
+labels:
+- area/sentinel
diff --git a/OWNERS_ALIASES b/OWNERS_ALIASES
new file mode 100644
index 0000000..0768da6
--- /dev/null
+++ b/OWNERS_ALIASES
@@ -0,0 +1,27 @@
+aliases:
+  observability-owners:
+  - pnguyen44
+  - kuudori
+  observability-reviewers:
+  - ldornele
+  - tirthct
+  - Ruclo
+  release-owners:
+  - ma-hill
+  - kuudori
+  release-reviewers:
+  - tirthct
+  - Mischulee
+  sentinel-owners:
+  - pnguyen44
+  - kuudori
+  - rh-amarin
+  sentinel-reviewers:
+  - tirthct
+  - Ruclo
+  - ldornele
+  - mliptak0
+  tech-leads:
+  - ciaranRoche
+  - rafabene
+  - rh-amarin
diff --git a/charts/dashboards/OWNERS b/charts/dashboards/OWNERS
new file mode 100644
index 0000000..ba29833
--- /dev/null
+++ b/charts/dashboards/OWNERS
@@ -0,0 +1,7 @@
+approvers:
+- observability-owners
+reviewers:
+- observability-reviewers
+- observability-owners
+labels:
+- area/observability
diff --git a/pkg/telemetry/OWNERS b/pkg/telemetry/OWNERS
new file mode 100644
index 0000000..ba29833
--- /dev/null
+++ b/pkg/telemetry/OWNERS
@@ -0,0 +1,7 @@
+approvers:
+- observability-owners
+reviewers:
+- observability-reviewers
+- observability-owners
+labels:
+- area/observability