algorithmic-marketing

Here are 3 public repositories matching this topic...

kaustubhmulay / YorkU-customer-segment-analysis

Repository for Customer Segment Analysis using Python & Shiny App Dashboard

r shiny shiny-apps association-rules cluster-analysis shinydashboard apriori-algorithm york-university heirarchical-clustering k-medoids-clustering superstore-data-analysis algorithmic-marketing

Updated May 19, 2020
R

AAH20 / causal-attribution

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Game-Theoretic Causal Attribution & Multi-Touch Budget Allocation Engine. Cooperative Shapley values, Doubly Robust ATE causal lift, and KKT convex budget optimizer equalizing marginal ROAS.

adtech econometrics game-theory causal-inference marketing-mix-modeling shapley-value algorithmic-marketing multi-touch-attribution budget-allocation counterfactual-reasoning roas-optimization

Updated Sep 18, 2026
Python

Hawkes Self-Exciting Point Process & Information Cascade Diffusion Engine. Continuous-time stochastic point-process optimizer modeling viral branching factors (η = α/β) and timing narrative releases to trigger compound organic cascades.

adtech network-diffusion computational-social-science viral-marketing point-processes stochastic-modeling hawkes-process algorithmic-marketing information-cascades epidemic-modeling

Updated Sep 18, 2026
Python

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algorithmic-marketing

Here are 3 public repositories matching this topic...

kaustubhmulay / YorkU-customer-segment-analysis

AAH20 / causal-attribution

AAH20 / viral-cascade

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